Where it all started
My story of sustainable underwear starts with my daughters. I try to raise them with love and respect for nature. As my love for them is infinite, so are my believes concerning recycling, re-using materials and the love for the beauty that nature gives us.
My daughters have both a very sensitive skin and in my search for organic and ethical underwear I often was disappointed in the offer. I made the decision to quit my stable job and decided to create my own sustainable underwear brand for kids ... and so maï & kaï was born. No, Maï & Kaï are not my daughters names :-), it's a Hawaiian word that means 'something good'. I just loved the name and the meaning it includes. Because next to selling underwear I also wanted to do 'something good' back to society.
GOTS, got it?
The GOTS label
The Global Organic Textile Standard (GOTS) is recognised as the world's leading processing standard for textiles made from organic fibres. A product can only be certified when the entire production chain, from harvesting to the finished product, meets the requirements.
Farming to the GOTS agricultural standards does not allow the use of toxic chemicals or GMO's (genetically modified organisms). Consequently, the soil isn’t damaged, the impact on the air is reduced, the use of water is saved by 88% and the use of energy by 62%. Growing GOTS certified organic cotton keeps farmers and their families safe. They are not exposed to toxic chemicals in the field or through their food and water supply. It also means farmers can grow more than one crop which supplements their food and income.
We love organic
Kind to skin
All our underwear is made from organic cotton which is the best choice for children with sensitive skin, allergies, and chemical sensitivities. When you choose organic cotton instead of synthetic fibers, you ensure that no micro-plastics are entering waterways through your everyday laundering. Plus, organic cotton is completely biodegradable.
We do hope that you enjoy our soft underwear, designed with a lot of joy and love.